TOURISM INNOVATION AND PRODUCT DEVELOPMENT (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: design Design physical / visual representation and constructive breakthrough of business ideas; describe Challenges and dilemmas of Tourism  studies; classify Management of tourism innovation, music and night life; analyze Future trends in tourism innovation.

Topics:

1. Tourism innovation: the role of technology, sustainability and creativity;
2. Pro-environmental culture and behavior to promote sustainable golf courses: the case study of “La Galiana”;
3. Challenges and dilemmas of tourism studies for the 21st century: is tourism in bias of disappearance?;
4. Understanding the role of heritage tourist experience: a netnographic research in Italy;
5. Management of tourism innovation, music and nightlife: case study;
6. Employees’ social capital, self-efficacy, and turnover intention: a study in the context of tourism and hospitality;
7. Sustainability and tourism: cluster analysis on the effectiveness of the Porter hypothesis in the European aeronautical sector;
8. Tourism in low density areas: a review of coastal and rural development practices;
9. Visiting gardens in Portugal: profiling the historic gardens visit and visitors;
10. Competition and Innovation;
11. Future trends in tourism innovation;
12. Introduction to Prototype Development II;
13. Documentation;
14. Feedback;
15. Product / Service Prototype;
16. Key Partnership;
17. Finance & Perceptual Map;
18. Infographic;
19. Entrepreneurship and Innovation;
20. Use of Natural Resources and Co-Efficiency in Tourism;
21. Tourism Between National Tourism System;
22. Presentation.