RURAL TOURISM ENTREPRENEURSHIP (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Identify global and european overview of themed tourism and tourism routes; LO2 – Explain a practical guide to developing transnational themed routes; LO3 – Design thematic tourism product and take it to the market; LO4 – analyze case studies of thematic tourism.

Topics:

1. Exploring and defining key concepts;
2. Tourism, themes and experience;
3. Making theme-based tourism transnational;
4. 4 Six types of transnational themed tourism;
5. European mapping of transnational theme-based tourism;
6. Planning and preparation;
7. Targeting the customer;
8. Developing the product: The keys to success;
9. Taking it to market;
10. Case study.