SPORT TOURISM (2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Identify the sports event context and environment; LO2 – Explain the planning and execution of sports event; LO3 – Demonstrate the working culture of the sport event.

Topics:

1. Introduction: The world of major sports events;
2. Why bid for sports events?
3. How to bid for an event;
4. Leading and setting up an organising committee;
5. Planning major sports events;
6. Financing major sports events;
7. Marketing, sponsorship, and look-feel;
8. Human resources: Building high-functioning organising committees;
9. Volunteer workforce;
10. Culture in-house, outside, and all around;
11. Stakeholder relations and protocol;
12. Communication and media;
13. Presentation.