EVENT SPONSORSHIP AND FUNDING (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – define the fundamental of sponsorship; LO2 – discuss the sponsorship essentials; LO3 – Explore advanced and specialized topics of sponsorship.

Topics:

1. Introduction to Sponsorship;
2. The Sponsoring Process;
3. Becoming Partners;
4. Sponsorship Audiences, Strategies, and Objectives;
5. How Sponsorship Works;
6. Leveraging and Activation;
7. Portfolios and Rosters;
8. Measuring Sponsorship Outcomes;
9. Evaluating Sponsorships;
10. Relationship – beginning, managing, and ending;
11. Memory in Sponsorship;
12. Internal Audiences for Sponsorship;
13. Public Policy and Social Responsibility in Sponsorship.