Advertising 1
Learning Outcomes
On successful completion of this course, student will be able to: Define the role of modern advertising; Summarize the relation between product, brand, consumer and promotion; Analyze market and apply knowledge into the advertising campaign development; Demonstrate team work and collaboration capability as creative person; Create in-depth and comprehensive creative concepts; Appraise and use appropriate and effective communication tools.
Topics
- Introduction to the Creative Team
- Introduction to the Clients
- How Advertising Work
- About Product & Brand
- Introduction to the Consumers
- About Media
- About Production
- Campaign Development
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...