Visual Communication Design III

Learning Outcomes

On successful completion of this course, student will be able to: Design package referring to the benefit of creativity and attention to solutions for community activities; Produce strategic and comprehensive packaging design; Connect the quality of creation process with the final result of packaging design; Identify the meaning and function of packaging design that have been studied; Explain the planning concept of making the packaging design that have been studied

Topics

1. Introduction to the definition, benefits, and format of packaging design
2. Introduction to the concept of identity in packaging design
3. Role of Packaging Design in Marketing and Corporate Identity Formation
4. Creative thinking process in designing package
5. Definition and Role of Research in Packaging Design
6. Understanding and Implementing Strategies in Packaging Design
7. Definition and role of visualization in packaging design
8. Role of structural design in packaging design
9. Role of branding study in packaging design
10. The role of extension studies / Product & Brand Extension in the packaging design
11. The relationship between packaging design and Brand Experience
12. The role of creativity in making the strategy and concept of packaging design
13. Packaging design as a solution to the problem of contemporary society