Visual Communication Design III

Learning Outcomes

By the end of this course, the students will be able to: Developed creative concept for specific purpose tactical advertising short term campaign, promotional campaign, below the line items.

Topics

1. Introduction to Tactical Advertising and Promotional campaign
2. Understanding Creative Brief/ Creative Work Plan
3. Retail and Product Advertising
4. Relation Between Advertising and Promotional Activities
5. Forms Consumer Sales Promotion
6. Designing Point of Sales (POS)/ Point of Purchase
7. Designing Direct Mail
8. Designing Point of Contact media