Visual Communication Design IV

Learning Outcomes:

By the end of this course, students will be able to : Design the system integration of brand; Apply system to branding activities and communication; Arrange the preparation stages of building the organization’s image, value, categories, symbols and impressions caused system to branding activities and communication; Identify the core of brand

Topics:

1. History of Brand Identity
2. History of Corporate Identity
3. Image and identity, and the response generated target market/audience
4. Indication of the importance of an identity program and the kinds of categories of symbols
5. Building elements of brand
6. The terms of brand identity system
7. Phase I: Analysis
8. Phase II: Exploration 1
9. Phase II: Exploration 2
10. Phase II: Exploration 3
11. Phase II: Exploration 4
12. Phase III: Completion in Brand Design System
13. Phase IV: Brand Expression 1
14. Phase IV: Brand Expression 2