Visual Communication Design V
Learning Outcomes
By the end of this course, the students will be able to: Find appropriate communication strategy; Make a full campaign program especially for commercial campaign; Connect communication strategy with creative strategy; Describe definition of campaign and types of project as a part of commercial campaign; Conclude condition and situation of the field based on data collection and analysis; Determining the goal of full campaign.
Topics
- Developing Integrated Advertising Campaign
- Creative Team Work
- Research in Advertising
- Creating Advertising Concept
- Copy and Visual Working Together
- Developing Idea
- Unconventional Thinking
- Thru The Line (TTL)
- Online Advertising, New Media and The Future of Advertising
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