People Innovation Excellence

Visual Communication Design V

Learning Outcomes

By the end of this course, the students will be able to: Find appropriate communication strategy; Make a full campaign program especially for commercial campaign; Connect communication strategy with creative strategy; Describe definition of campaign and types of project as a part of commercial campaign; Conclude condition and situation of the field based on data collection and analysis; Determining the goal of full campaign.

Topics

  1. Developing Integrated Advertising Campaign
  2. Creative Team Work
  3. Research in Advertising
  4. Creating Advertising Concept
  5. Copy and Visual Working Together
  6. Developing Idea
  7. Unconventional Thinking
  8. Thru The Line (TTL)
  9. Online Advertising, New Media and The Future of Advertising

 


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