Copy Writing I
Learning Outcomes
After completing this course, the students will be able to: Visual director who able to write and collabortate in producing creative text.
Topics
- Introduction to copywriting
- Basic methods of copywriting
- Relation between art direction and copywiting
- Structure of copywriting
- Understanding audience (psychology, habit, culture)
- Copywriting format (Announcement, dialogue, problem-solution, etc.)
- Good and effective Headline
- Copywriting in print media
- Copywriting in radio commercial
- Copywiting in TV Commercial
SOCIAL MEDIA
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