People Innovation Excellence

Typography II

Learning Outcomes

Students are able to: Identify various types of letter and layout configuration with classic, modern and contemporary impression; Explain various elements and principles of typography that create a design with classic, modern and contemporary impression; Create various configuration of typographic design with classic, modern and contemporary impression; Select the appropriate configuration of typographic design based on the attained impression; Create film title using the proper typeface and style.

Topics

  1. Classical typography style
  2. The ‘Classical Style’ Design Guidelines
  3. Classical Name Styles
  4. Modern Typography Style
  5. Poster’s Headlines
  6. Contemporary Typographic Exploration
  7. Mark and Tagline
  8. Fitness and Purpose
  9. The Art of Choosing the ‘Right’ Faces and Configuration

 


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