Marketing II

Learning Outcomes

After completing this course, the students should be able to : Understand the marketing strategics; Integrate marketing strategy into an advertising campagin program.

Topics

1. Introduction to Marketing;
2. Paradigm shift in the history of marketing (from product era to brand era);
3. Contemporary Marketing Approaches;
4. Customer Orientation;
5. SIVA (Solution, Information, Value, Access) approach, Marketing Research.