Media Planning
Learning Outcomes
At the end of this course, the students will be able to : Describe the deference of media; Find appropriate media concepts and strategy; Manage effective advertising plans.
Topics
- Introduction to basic media strategy (mass media, intra-personal, and interactive)
- Media Planning
- Using of various media (Thru The Line – Above The Line – Below The Line)
- Unique characteristics and function of media
- Media effectivity and efficiency
- Relation between media and creative concept/strategy
- Unconventional and alternative media
- The future of media
Published at :
SOCIAL MEDIA
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