Design Methods
Learning Outcomes
After completing this course, the students will be able to : Create scheme of visual communication design as the process of problem solving through research; Apply various creative methods of research strategic and concept design in case simulation; Identify visual communication design as problem solving (functions) which use visual; Process data of research results through creative thinking methods to produce a unique solution advertising and contextual targeting.
Topics
- Visual communication design as a problem solving
- Quantitative and qualitative research (theoretical understanding)
- Primary and secondary research (theoretical understanding and case application)
- Formative and summative research (thoretical understanding)
- Advertising method/process; Concept and strategic process
- Formative research/divergent process
- Summative research/convergent process
- Visual execution approaches through research (analysis/reflection)
Published at :
SOCIAL MEDIA
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