Consumer Psychology

Learning Outcomes

By the end of this course, students will be able to : Explain behaviour as a reference target to produce a design of a user-centered; consumer psychology as an important part of a design consideration.

Topics

1. Introduction
2. Basic Understanding of Consumer Psychology
3. Study of Consumer Behavior
4. Consumer Behavior Models
5. Factors affecting Consumer Behavior
6. Consumer Type
7. Segmentation, Targeting and Positioning
8. Habits and Consumer Loyalty
9. Consumer Perception
10. Motivation and Attitudes of Consumers
11. Search and Information Processing
12. Personality and Consumer Lifestyle