Advertising II
Learning Outcomes
After completing this course, the students will be able to: Explain about creative process; Apply creative thinking to produce a creative strategy in advertising; Design an effective advertising campaign; Compare the effective and ineffective advertising.
Topics
- Creative Thinking
- Advertising approach and category
- Big Idea in advertising
- How Advertising works
- Art Direction
- Copywriting
- Creative Brief & Creative Strategy
- Above The Line & Below The Line
- Print & Design Production
- AV Production
SOCIAL MEDIA
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