Marketing I

Learning Outcomes

After completing this course, the students should be able to : Describe definition of marketing program in advertising; Understand the key concepts of advertising; Use approriate basic concepts which are implemented in advertising; Manage marketing programs which use for advertising.

Topics

1. Introduction to Marketing
2. paradigm shift in the history of marketing (from product era to brand era)
3. Contemporary Marketing Approaches
4. Customer Orientation
5. SIVA (Solution, Information, Value, Access) approach, Marketing Research.