Hotel Sales and Marketing

Learning Outcomes

At the end of this course, the students will be able to: Explain the basic concepts of hotel sales and marketing; Explain product knowledge and evaluation; Create planning for distribution channel and advertising; Apply price estimation, segmentation, targeting and positioning of hotel marketing; Make diagram/scheme of promotion strategy and marketing plan.

Topics

1. Introduction to Marketing for Hospitality and Tourism
2. The Role of Marketing in Strategic Planning
3. Marketing Environment, Marketing Information Systems and Marketing Research
4. Consumer Markets and Buying Behavior
5. Market Segmentation, Targeting and Positioning
6. Designing and Managing Products
7. Internal Marketing, Product Quality, Customer Satisfaction
8. Pricing
9. Distribution Channels
10. Promotion
11. Destination Marketing
12. Marketing Plan.