Strategic Management

Learning Outcomes

On successful completion of this course, student will be able to: Explain the model of strategic management and the nature of strategy formulation, implementation and evaluation activity; Describe role and benefit of vision and mission in strategic management, the components of mission statement , key sources of external –internal information and 16 types of business strategies; Apply the importance of gathering competitive intelligence and the resource-based view, Porter’s five generic in strategic management, how to develop an EFE-IFE Matrix; Analyze culture and global issues, TOWS Matrix, SPACE Matrix, BCG Matrix, IE Matrix and QSPM in strategic analysis and choice; Arrange annual objectives and policies in achieving organizational commitment in management, operations, marketing, finance, research and MIS; Appraise formulation and implementation activity in case study analysis and presentation

Topics

1. The Nature of Strategic Management
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
7. Implementing Strategies : Management and Operations Issues
8. Implementing Strategies : Marketing, Finance/Accounting, R&D, and MIS Issues
9. Strategy Review, Evaluation, and Control
10. Global/International Issues
11. Strategic Management Case Analysis and Presentation