Introduction to Tourism and Event Management
Learning Outcomes
On successful completion of this course, students will be able to: Defend all aspects of the tourism industry; Analyze the principles of tourism sustainability related to environmental and cultural impact and the concept of future tourism / including forecasting and future issues affecting the global nature of tourism; Demonstrate to gather information to plan a special event or conference; Design a variety of promotional techniques in relation to a specific special event/conference
Topics
- Tourism today
- Transporting the tourist I
- Accommodation and hospitality services (Tour operating and travel retailing)
- Visitor attractions (The management of tourism)
- The public sector and tourism, Managing the visitor and their impacts
- The future of tourismion (presentation and project)
- Event Management Trends in Asia
- Event tourism
- The event concept
- Event planning and logistic
- Integrated Marketing communications in event management
- Research and evaluation approaches
- Presentation event or Project
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