Value Proposition & Business Model Design (4 Credits)

Learning Outcome

Understand business model canvas concept
Discover value propositions that deliver on customer needs, wants & desires
Illustrate business model canvas concept
Design business model canvas for real business

Topics

1. The Business Model Canvas and How Business Model Shift
2. Customer Profile to clarify your customer Undertanding
3. Prototyping Possibilities as starting points
4. Understanding Customers and making Choices
5. Reduce the Risk and Uncertainty
6. Evolve: Use The Value Proposition and Business Model Canvas
7. Business Model Patterns
8. Business Model : Design
9. Business Model: Strategy
10. Business Model Design Process