Visual Merchandising

Learning Outcomes

On successful completion of this course, student will be able to: Recognize the basic knowledge of Visual Merchandising; Classify theory types of display and display settings; Integrate concepts theory and principles design application; Apply appropriate material and relevant display technique; Analyze data and create a window display design based on necessity and function; Examine to give recommendation on the right choice and decision in the planning visual merchandising

Topics

1. Introduction to visual merchandising
2. Types of display
3. Fundamental concepts and principles design application on window display
4. What to use for displaying
5. Display techniques
6. Related area of visual merchandising
7. Point of purchase display
8. Planning project visual merchandising portfolio
9. Planning project window display (portfolio 1)
10. Planning project window display (portfolio 2)
11. Planning project Promotion and exhibition (portfolio 3)
12. Planning project designing POP or KIOSK display (portfolio 4)
13. Career Opportunities in visual Merchandising