Communications

Prospective Career of the Graduates

Our curriculum is designed to prepare students with a wide range of career outlooks in the communication-related industry during their four years of study. In the basic level, they gain knowledge from guest lectures delivered by communication experts from reputable organizations and corporates, as well as a series of company visits. In the advanced level, they work on a project that requires assessment by professionals. During the enrichment program, students have opportunities to expand their networks through professional trainings to pursue their careers. After they graduate, most of the alumni work in prominent companies.

The career options for communication graduates range from corporate professionals to creative industry practitioners, working in government, Non-Government Organizations, and private sectors, in a national and global level. Students who choose the Journalism stream have options to work as a multi-media journalist, news anchor, media producer, digital content writer, media director, data researcher, copywriter and more. In Public Relations area the career outlooks include public relations director, public affairs specialist, corporate communication manager, director of public affairs, media planner, content strategist, and lobbyist. The Entertainment Communication stream offers students with the jobs as an event manager, CSR manager, content developer, media producer, social media strategist, social media analyst, communication consultant.

Upon graduation, many of our alumni manage to secure jobs in reputable companies. Some prominent alumni are employed in big media corporations such as The Jakarta Post, Metro TV, Kompas Gramedia, Kompas TV, SEA Today News, and Tempo. The others choose to start a career as a professional in start-ups such as Gojek, Traveloka, and Shopee.

The graduates of the Communications Program are expected to be ready to work in the media or gain positions in corporate or entrepreneurial public relations and entertainment industries. The graduates will be able to work for television, radio, Internet news agencies, public relations, and advertising agencies. BINUS UNIVERSITY INTERNATIONAL also provides career support for students by disseminating information on the latest job vacancies, internships, and workshops. This support service can be accessed from www.binuscareer.com.

Awards/Degree

• Sarjana Ilmu Komunikasi (S.I.kom. – Bachelor of Communication)
• Bachelor Degree from a partner university

 Major and Stream 

Title: S.I.kom.(Sarjana Ilmu Komunikasi)
BC (Bachelor of Communication) – Queensland University of Technology
BComm (Bachelor of Communication) – Western Sydney University

The three stream provide an extensive knowledge of communication theories, practices, and technologies in the growing media industries. We focus on student-centered learning with a personal approach to explore students’ individual potentials. The students learn from professionals in the field of media and communications. They also have the opportunity to collaborate with industry professionals in journalism, public relations, and entertainment communication fields. In this way, students can develop skills which they can use in media industries or elsewhere.

Journalism (Single Degree, QUT & WSU)

Journalism stream facilitates students with theories and practices in all aspects of journalism studies such as writing, interviewing, reporting, editing, broadcasting, and media business. The stream is offered in a single-degree and double-degree program. For the double-degree program, students can continue their study for one year in one of our prominent international university partners after completing six (6) semesters in Binus.

The option of the university partner to pursue the double-degree program is Queensland University of Technology in Australia. Students who choose this stream will learn journalism-specialized courses such as New Media and Newsroom Management, Broadcast Journalism and Reporting, and Investigative Journalism along with IT-based courses including Communication Data and Technology and Digital Information Management. The students who take this stream will receive a Bachelor’s Degree upon completing their studies.

Students are provided with an additional opportunity to enroll in the double-degree program, which allows them to study at Western Sydney University. The Journalism major combines a thorough comprehension of the media landscape with practical experience in online, print, and broadcast media. Students develop a wide range of journalism skills that equip them with the necessary skills to pursue careers in a variety of media fields, including newspapers, magazines, digital media, radio, television, and corporate and community outlets.

Public Relations (Single Degree & WSU); Advertising and Public Relations (QUT)

Public Relations (PR) stream provides theories and practices in all aspects of public relations studies including writing for public relations, creating PR and advertising campaigns, negotiation and lobbying as well as networking in PR industries. The stream is offered in a single-degree and double-degree program.

For the double-degree program, students can continue their study for one year in one of our prominent international university partners after completing six (6) semesters in Binus. The option of the university partner to pursue the double-degree program is Queensland University of Technology in Australia. The Queensland University of Technology specifically offers the stream under the name Advertising and Public Relations where students learn more comprehensive modules about advertising and PR world. Students who choose this stream shall enroll in PR-specialized courses such as Public Relations Publications, Creative Agency Industry, and Crisis Communication and Media Relations along with IT-based courses including Communication Data and Technology and Digital Information Management. Upon completing their study, students will receive a Bachelor’s Degree.

Students have an additional option to pursue the double-degree program, which provides them with the opportunity to study at Western Sydney University. The Public Relations major provides students with the fundamental skills and knowledge necessary for a successful career in public relations, such as event management, crisis and issues management, and campaign development. The program provides a comprehensive theoretical foundation of the industry, while also emphasizing the critical function of the public relations practitioner or advisor. Students participate in both academic theory and practical projects, which culminate in professional practice.

Entertainment Communication (Single Degree & WSU); Entertainment Industries (QUT)

Entertainment Communication stream equips students with theories and practices related to the field of entertainment industry and creative economy such as planning and organizing events, designing and promoting a project for creative economy, as well as developing a business and networking in entertainment industries. The stream is offered in a single-degree and double-degree program.

For the double-degree program, students can pursue a one-year study in Queensland University of Technology in Australia after completing six (6) semesters in Binus.The stream is delivered through entertainment communication related courses such as Entertainment Networking and Management, Design and Promotion, and Entertainment Business along with IT-based courses including Communication Data and Technology and Digital Information Management. Upon completing their study, the students will receive a Bachelor’s Degree.

Students have an additional opportunity to enrol in the double-degree program, which enables them to study at Western Sydney University. The Advertising major offers a comprehensive understanding of the fundamental principles of communication and the practical skills that are indispensable in the field, ensuring that advertising theory is balanced with practical, project-based outcomes. Advertising strategy, creative development, and art direction, client and account management, digital and social media contexts, and the formulation and execution of advertising campaigns are all areas of study.

 Teaching, Learning, and Assessment Strategies

The teaching and learning processes are conducted through small classes where students experience a personal learning approach from internationally graduated lecturers. They learn theories and practice the knowledge in lectures, workshops, and hands-on coaching clinics. Using project-based learning, students are trained to work on real case projects, ranging from producing media content to organizing an event. The assessments cover formative and summative evaluation mainly through project presentation and submission. Examination, peer evaluation, and professional assessment become part of the assessment in several courses. The feedback of a given assessment is given in the class/tutorial, embedded in the scoring rubric/assessment criteria sheet, and/or separate feedback forms. The complexity of the course content in designing problem-solving methods is introduced at different levels of the students’ studies.

Learning will be an exciting experience for students as they are provided with excellent facilities, such as a state-of-the-art auditorium, screening room, and editing lab facilities. With our supporting entrepreneurial and research divisions, the students will be able to have access to personalized mentorships by professionals related to their fields of interest.

Study Completion Requirements

Prior to graduation, students are expected to complete some supporting graduate requirements including Student Activity Transcript (SAT) points, social hours, and international experience, apart from passing the academic courses. Students are also required to write a thesis report submitted for the final year project. In the implementation, Binus facilitates the students with a wide range of opportunities to meet all the requirements.