Business Management and Marketing

Introduction

The Business Management and Marketing Program from Binus Business School Undergraduate Program (BBSUP) International class is dedicated to providing students with the highest standard of business management and marketing education, focus on developing business, marketing, and entrepreneurial skills, all to prepare them to be ready to work for multinational corporations or to become creative and innovative entrepreneurs. To support this, the program provides the students with various corporate-world related activities, aiming to jump-start the students’ corporate and industrial networks. The activities include internship programs in national and multinational corporations, guest lecture sessions from various industry practitioners and professionals, and applied-research theses where students are required to provide professional consulting services for real companies with real business management and marketing-related problems.

The program emphasizes the understanding and mastery of business management and marketing key concepts, tools, and technology required by future professionals. The content of the program is designed to equip students with basic scientific business management and marketing paradigms, theoretical frameworks, applied skills, and familiarity with contemporary technology to support their competence as future leaders in business.

The Business Management and Marketing program maintains continuous cooperation with many first-class companies in Indonesia to build a strongly linked network. The aim is to provide wide opportunities for graduate students from the BBS IUP (International Undergraduate Program) after they graduate to have an opportunity to work in one of the most reputable companies in Indonesia.

The curriculum in the BBS IUP (International Undergraduate Program) has been benchmarked to renowned universities around the world. This curriculum is then combined with the Indonesian National Curriculum and several core values developed by BINUS. The Business Management and Marketing Program offers a double degree (international program), providing students with the opportunity to earn dual degrees through collaboration between BINUS and foreign universities.

Catalog 2013/ B2017 (PDF); Catalog 2014/ B2018 (PDF); Catalog 2015/ B2019 (PDF); Catalog 2016/ B2020 (PDF); Catalog 2017/ B2021 (PDF); Catalog 2018/ B2022 (PDF); Catalog 2019/ B2023 (PDF); Catalog 2020/ B2024 (PDF); Catalog 2021/ B2025 (PDF); Catalog 2022/ B2026 (PDF); Catalog 2023/ B2027 (PDF); Catalog 2024/ B2028 (PDF)