Business Management and Marketing

Prospective Career of the Graduate

The four-year Business Management and Marketing Program will provide sufficient skills and confidence for our students to enter the real business world. Equipped with our Marketing and Management degree, students will have a wide range of career opportunities in a variety of industries. Over the past decade, marketing has continued to gain prominence as a dominant orientation in business and as a process deployed by all departments within an organization. Therefore, the role of marketing professionals is vital in any type or size of a company, as they act as connectors between customers and companies, including connecting customers to the product or service and to the financial accountability. Some examples of marketing professions that students can aim for are Brand Manager, Product Manager, Brand Executive, Marketing Executive, Marketing Consultant, Market Research Analyst, Director of Sales, and many more. Along with being a marketing professional, students can also develop their own businesses and become entrepreneurs. BINUS University also provides career support for students by disseminating information on the latest job vacancies and internships. This support service can be accessed at www.binuscareer.com.

Award/Degree

Bachelor of Economics (Sarjana Ekonomi) from the BINUS University with a:

• Bachelor of Business (B.Bus.) in Marketing or Management from the Queensland University of Technology (QUT) Business School, Australia.
• Bachelor of Commerce in Marketing (B.Com.) from the Macquarie University, Australia.
• Bachelor of Arts (B.A.) in International Business from the CBS International Business School, Germany.
• Bachelor of Business Administration (B.BA.) in International Business from the Saxion University of Applied Science, Netherlands.
• Bachelor of Business Administration (B.BA) from SolBridge International School of Business, South Korea.
• Bachelor of Arts (Hons.) in Business Management or International Hospitality and Tourism Management from Bournemouth University, UK.
• Bachelor of Business (B.Bus.) or any award from the university partner AND a Master of Commerce in Marketing, Finance, Accounting, Business (M.Com.), or Master of Management (M.Mgt.) from Macquarie University, Australia.
• Bachelor of Business (B.Bus) in Marketing from RMIT University, Australia

Major and Streaming of the Double Degree Programs

Title: S.E. (Sarjana Ekonomi)                                 B.A. (Bachelor of Arts)

B.Bus. (Bachelor of Business)                                B.B.A. (Bachelor of Business Administration)

B.Com. (Bachelor of Commerce)                           

2^nd Major in Marketing:

Queensland University of Technology (QUT) Business School

In cooperation with the Queensland University of Technology (QUT) Business School, Australia, the BINUS Business School Undergraduate Program offers a double degree program, where students will be able to obtain an S.E. (Binus) with a concentration in Business Management and Marketing and a B.Bus. (QUT) with a concentration in Marketing. This program is designed to provide students with skills, knowledge, and experience to thrive in business and marketing in the global context.

The distribution of semesters for this program is as follows:

• For the first five semesters, students will be studying at BINUS University, following a set of courses agreed by both universities.
• In semesters 6 and 7, students will be studying at QUT, Brisbane, Australia, following approximately 48 course units each semester. The courses will be determined by QUT.

In semester 8, students will return to BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Business from Queensland University of Technology (QUT), in addition to the Sarjana Ekonomi (S.E.).

2^nd Major in Marketing:

Royal Melbourne Institute of Technology (RMIT) Business School

In cooperation with the Royal Melbourne Institute of Technology (RMIT) Business School, Australia, the BINUS Business School International Undergraduate Program offers a double degree program, where students will be able to obtain an S.E. (Binus) with a concentration in Business Management and Marketing and a B.Bus. (RMIT) with a concentration in Marketing. This program is designed to provide students with skills, knowledge, and experience to thrive in business and marketing in the global context.

The distribution of semesters for this program is as follows:

• For the first six semesters, students will be studying at BINUS University, following a set of courses agreed by both universities.
• In semesters 7 and 8, students will be studying at RMIT, Melbourne, Australia, following approximately 48 course units each semester and finalize their thesis. The courses will be determined by RMIT.

Students who complete this program will be awarded a Bachelor of Business from Royal Melbourne Institute of Technology (RMIT), in addition to the Sarjana Ekonomi (S.E.).

2^nd Major in Management:

Queensland University of Technology (QUT) Business School

In cooperation with the Queensland University of Technology (QUT) Business School, Australia, the BINUS Business School Undergraduate Program offers a double degree program, where students will be

able to obtain S.E. (Binus) with concentration in Business Management and Marketing and B.Bus. (QUT) with concentration in Management.

The distribution of semesters for this program is as follows:

• For the first five semesters, students will be studying at BINUS University, following a set of courses agreed by both universities.
• In semesters 6 and 7, students will be studying at QUT, Brisbane, Australia, following approximately 48 course units each semester. The courses will be determined by QUT.
• In semester 8, students will return to BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Business from Queensland University of Technology (QUT), in addition to the Sarjana Ekonomi (S.E.).

2^nd Major in Marketing Management OR Marketing and Consumer Insights:

Macquarie University

In cooperation with Macquarie University, Australia, the BINUS Business School Undergraduate Program offers a double degree program with Macquarie University, where students will be able to obtain an S.E. (BINUS) with a concentration in Business Management and Marketing and a B.Com. (Macquarie) with a concentration in Marketing Management or Marketing and Consumer Insights. This program is designed to provide students with skills, knowledge, and experience to thrive in marketing in the global context.

The distribution of semesters for this program is as follows:

• The first five semesters will be conducted at BINUS University, following a set of courses agreed by both universities.
• Semesters 6 and 7 will be conducted at Macquarie University, Sydney, Australia. Courses will be determined by Macquarie University.

The last semester (semester 8) will be done at BINUS University to finish the final thesis. Students who complete this program will be awarded a Bachelor of Commerce with a major in Marketing from Macquarie University in addition to the Sarjana Ekonomi (S.E.).

2^nd Major in International Business:

CBS International Business School

In cooperation with CBS International Business School, Cologne, Germany, the

The distribution of semesters for this program is as follows:

• The first six semesters will be done at BINUS University, following a set of courses agreed by both universities.
• The last two semesters will be done at CBS, Germany, following the required courses determined by CBS International Business School, including a thesis.

Students who complete this program will be awarded with a Bachelor of Arts (B.A.) degree from CBS International Business School, in addition to the Sarjana Ekonomi (S.E.).

Saxion University

In cooperation with Saxion University of Applied Science, the Netherlands, the BINUS Business School Undergraduate Program offers a double degree program, where students will be able to obtain an S.E. (BINUS) with a concentration in Business Management and Marketing and a B.B.A. (Saxion) with a concentration in International Business. As Saxion is an applied science university, the practicality of the concepts in marketing is of the highest importance in this program.

The distribution of semesters for this program is as follows:

• The first six semesters will be done at BINUS University, following a set of courses agreed by both universities.
• The last two semesters will be done at Saxion, Deventer – the Netherlands following required courses determined by Saxion, including a thesis.
• Students who complete this program will be awarded a Bachelor of Business Administration (B.B.A.) degree from Saxion University, in addition to the Sarjana Ekonomi (S.E.).

2^nd Major in Business Administration:

SolBridge International School of Business

In cooperation with the SolBridge International School of Business, South Korea, the BINUS Business School Undergraduate Program offers a double degree program, where students will be able to obtain an S.E. (BINUS) with a concentration in Business Management and Marketing and a B.B.A. (SolBridge) with a concentration in Business Administration.

The distribution of semesters for this program is as follows:

• The first four semesters will be done at BINUS University, following a set of courses agreed by both universities.
• The last four semesters will be done at the SolBridge International School of Business, Woosong University. Courses will be determined by the SolBridge International School of Busine.
• In the last semester (semester 8), the final thesis will be supervised by Binus Business School’s faculty, utilizing an online learning platform. Students who complete this program will be awarded a Bachelor of Business Administration from the SolBridge International School of Business in addition to the Sarjana Ekonomi (S.E.).

2^nd Major in Business and Management:

Bournemouth University

In cooperation with Bournemouth University, UK, the BINUS Business School Undergraduate Program offers a double degree program, where students will be able to obtain an S.E. (BINUS) with a concentration in Business Management and Marketing and a B.A. (Hons) from Bournemouth University with a concentration in Business & Management. When students are pursuing their 2nd degree in Business & Management at Bournemouth University, they may choose any one of the following specializations: Entrepreneurship, Global Operations, HRM, Marketing, Project Management, Retail Management, and International Business Management. The distribution of semesters for this program is as follows:

• The first six semesters will be done at BINUS University, following a set of courses agreed by both universities.
• The last two semesters will be done at Bournemouth University, following the required courses determined by Bournemouth University, including a thesis.

Students who complete this program will be awarded with a Bachelor of Arts (B.A.) (Hons.) degree from Bournemouth University, in addition to the Sarjana Ekonomi (S.E.).

2^nd Major in International Hospitality and Tourism Management:

Bournemouth University

In cooperation with Bournemouth University, UK, the BINUS Business School Undergraduate Program offers a double degree program, where students will be able to obtain an S.E. (BINUS) with a concentration in Business Management and Marketing and a B.A. (Hons) from Bournemouth University with a concentration in International Hospitality and Tourism Management. Bournemouth University is one of the top universities in the world for the study of tourism and hospitality.

The distribution of semesters for this program is as follows:

• The first six semesters will be done at BINUS University, following a set of courses agreed by both universities.
• The last two semesters will be done at Bournemouth University, following the required courses determined by Bournemouth University, including a thesis.

Students who complete this program will be awarded with a Bachelor of Arts (B.A.) (Hons.) degree from Bournemouth University in addition to the Sarjana Ekonomi (S.E.).

Major and Streaming of the Master Track Program

Title: S.E. (Sarjana Ekonomi)                                 M.Com. (Master of Commerce)

B.Bus. (Bachelor of Business)                                

Master Track Program in Marketing / Finance / Accounting / Business

In addition to the Double Degree programs, we also offer the Master Track program. The Master Track program allows students to earn a Bachelor’s Degree and a Master’s Degree. Students will receive an S.E. (Binus University) and will also receive an M.Com. (Macquarie University) with a choice of majors in the followings area: Marketing, Finance, Accounting, Business Management and Organizations, or Management (M. Mgt.).

The distribution of semesters for this program is as follows:

• Students will be studying at BINUS University and any university partner following a set of courses for seven (7) or eight (8) semesters.
• Students will then spend a full one-year program at Macquarie University, Australia, to earn the Master’s Degree.

Upon completion of this program, students will be awarded a Sarjana Ekonomi (S.E.)  from the Binus University, a Bachelor of Business (B.Bus.) or any other partner’s degree from one of the partner universities, and a Master of Commerce (M. Com.) or Master of Management (M. Mgt.) from Macquarie University.

Teaching, Learning, and Assessment Strategy

The teaching and learning processes are conducted through lectures, tutorials, class discussions, as well as individual and group project discussions. Students are strongly required to study independently and read various business management and marketing-related articles in order to increase their understanding during the lectures. Students gain both theoretical and practical knowledge from our qualified lecturers and guest lecturers who have ample experience as marketing and business professionals in the industry. In addition, innovation habits will be developed through course assessments that emphasize content, comprehension, and innovation. Innovation thinking, commonly referred to as design thinking, on the other hand, will be developed through collaboration with the Center for Innovation, Design, Entrepreneurship, and Research (CIDER). Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment processes of several courses throughout the program.