Business Management and Marketing
Course Structure for Binusian 2028
| Sem | Code | Course Name | SCU | Total |
| 1 | ISYS6181005 | Management Information Systems for Leader | 4 | 20 |
| MATH6176005 | Business Mathematics | 2 | ||
| MGMT6011005 | Introduction to Management and Business – (AOL) | 4 | ||
| STAT6206005 | Business Statistics I | 2 | ||
| LAWS6159005 | Legal Aspects in Business | 2 | ||
| COSC6011005 | Foundation of Artificial Intelligence | 2 | ||
| LANG6027005 | Indonesian | 2 | ||
| Pancasila Courses* | ||||
| CHAR6013005 | Character Building: Pancasila | 2 | ||
| CHAR6039005 | Pancasila and Indonesian Culture | 2 | ||
| 2 | CHAR6014005 | Character Building: Kewarganegaraan | 2 | 20 |
| ENTR6091005 | Project Hatchery | 2 | ||
| MKTG6318005 | Marketing Management – (AOL) | 4 | ||
| ACCT6351005 | Accounting for Business | 4 | ||
| ECON6099005 | Business Economics – (AOL & AIE) | 4 | ||
| MGMT6358005 | Managing Business Information – (AOL & AIE) | 4 | ||
| 3 | ENGL6171001 | Academic English I | 3 | 22 |
| ENTR6486005 | Entrepreneurship Hatchery | 3 | ||
| MGMT6012005 | Human Resources Management – (AOL & AIE) | 4 | ||
| CHAR6015005 | Character Building: Agama | 2 | ||
| STAT6207005 | Business Statistics II – (AOL) | 4 | ||
| MKTG6335005 | Consumer Psychology and Behavior | 2 | ||
| COMM8006005 | Business Communication – (AIE) | 2 | ||
| 4 | ENGL6172001 | Academic English II | 3 | 22 |
| MGMT6297005 | Operations Management | 4 | ||
| FINC6001005 | Financial Management | 4 | ||
| BUSS6171005 | Business Sustainability – (AOL) | 4 | ||
| RSCH6026005 | Research Methodology – (AIE) | 4 | ||
| MGMT6559005 | Multinational Corporation Management | 3 | ||
| 5 | Double Degree (3+1): Queensland University of Technology, Macquarie University, CBS International Business School, Saxion University of Applied Finance, Bournemouth University, Royal Melbourne Institute of Technology University | 14/16 | ||
| MKTG6290005 | Applied Marketing Research | 2 | ||
| MKTG6281005 | Digital and Social Media Marketing | 4 | ||
| MKTG6288005 | Digital Business and Analytics | 2 | ||
| MKTG6289005 | Pricing Management and Strategy | 2 | ||
| MKTG6189005 | Marketing Channels | 2 | ||
| MKTG6287005 | Products and Brand Management | 2 | ||
| Double Degree (2+2): Solbridge International School of Business | ||||
| Global Elective Courses | 16 | |||
| 6 | Double Degree (3+1): Queensland University of Technology, Macquarie University, CBS International Business School, Saxion University of Applied Finance, Bournemouth University, Royal Melbourne Institute of Technology University | 16 | ||
| Global Elective Courses | 16 | |||
| Double Degree (2+2): Solbridge International School of Business | ||||
| Global Elective Courses | 16 | |||
| 7 | Global Elective Courses | 16 | 16 | |
| 8 | MKTG6098005 | Thesis | 6 | 16/14 |
| Double Degree (3+1): Queensland University of Technology, Macquarie University, CBS International Business School, Saxion University of Applied Finance, Bournemouth University, Royal Melbourne Institute of Technology University | ||||
| Global Elective Courses | 10 | |||
| Double Degree (2+2): Solbridge International School of Business | ||||
| Global Elective Courses | 8 | |||
| TOTAL CREDIT 146 SCU | ||||
*For Character Building: Pancasila course is offered for Indonesian citizen students, while Pancasila and Indonesian Culture course is offered for foreign students.
-) AOL – Assurance of Learning Process System
-) AIE – Artificial Intelligence Embedded Course
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