Business Management

Introduction

The Business Management Study Program provides students with a comprehensive understanding of the principles and practices that drive successful organizations. The Business Management Study Program prepares the next generation of business leaders to excel in a dynamic and globalized market by offering a robust curriculum that combines theoretical knowledge with practical application. Students will be equipped with the skills and insights necessary to navigate and lead in various business environments. Students will be able to effectively analyze a business entity’s strategy present in the business environment.

The Business Management Study Program is designed to prepare the students to be ready to become proficient leaders who can navigate and leverage the intricacies of global and start-up businesses. The Business Management Study Program offers students a wide variety of academic career and leadership programs including collaborative projects, internships, industry partnerships, study abroad, and research activities, providing them with invaluable experience and a robust professional network, as well as applied research theses with real business management-related problems. Students will engage in guest lectures, international experience, industrial sharing sessions from various industry practitioners and professionals, involvement in student organizations, and community service. Through these experiences, students develop critical thinking, problem-solving, and leadership skills.

The Business Management Study Program prepares students for a broad range of occupations in every sector of the economy. A bachelor’s degree in Business Management Study Program enables students to achieve foundation knowledge and develop their analytical skills in Digital Business Fundamentals, Digital Consumer Behaviour, Design Thinking for Product Innovations With Artificial Intelligence, Digital Business Analytics, Digital Transformation and Business Strategy, Social Media and Mobile Marketing, Digital Human Resources Management, Financial Technology, and Agile Project Management. The curriculum in the Business Management Study Program equipped students to tackle the challenges of today’s complex business landscape and drive meaningful change by embedding the application of Artificial Intelligence as well as has been benchmarked to renowned universities around the world. This curriculum is then combined with the Indonesian National Curriculum and core values developed by BINUS. Students will embark on a transformative educational journey that will shape their future as business leaders.

Catalog 2016 (PDF), Catalog 2017 (PDF), Catalog 2018 (PDF), Catalog 2019 (PDF), Catalog 2020 (PDF),Catalog 2021 (PDF), Catalog 2022 (PDF), Catalog 2023 (PDF), Catalog 2024/ B2024 (PDF)