Creative Communication

Introduction

The Creative Communication Program is an interdisciplinary major that combines theories and concepts of Communication Science and Brand Communication. The Creative Communication Program is designed to enhance and develop communication skills using innovative and artistic approaches. It focuses on how to communicate identities, values, and the uniqueness of brands and incorporates it to strengthen their image and reputation. In the Creative Communication Program, students will learn how to plan and create creative content, which includes texts, still images, audio, and video. Students will also be introduced to digital tools and platforms, such as social media storytelling, podcasting, and video production.

All concentrations offer advanced ICT and a globally minded approach as the characteristics of BINUS UNIVERSITY. Not only is our curriculum up-to-date with industrial needs, but it also complies with the national curriculum standards. Our curriculum consists of a three-year study on-campus, and a one-year enrichment program. During their four years of study, students will be able to acquire professional as well as international experiences.

Catalog 2023/ B2027 (PDF)