Creative Digital Communication

Introduction

The Creative Digital Communication program at BINUS UNIVERSITY INTERNATIONAL is designed for the next generation of communication professionals ready to lead in an increasingly digital and global world. Anchored in a fusion of strategic insight, creative innovation, and technological fluency, this program prepares students to craft impactful communication in dynamic digital environments.

Structured around two streams — Strategic Communication and Entertainment Communication — the program empowers students to specialize in areas aligned with their career aspirations. These streams balance creative production and strategic planning, enabling learners to master audience engagement, brand development, content innovation, and digital media management. Emphasizing both local relevance and global adaptability, the curriculum fosters cross-disciplinary competencies through the integration of communication theory, design thinking, media analytics, and emerging technologies.

The learning experience blends academic study with hands-on projects and industry-aligned assignments. Students are encouraged to develop critical thinking, digital fluency, ethical awareness, and adaptive problem-solving in the evolving media landscape.

Graduates of this program will be equipped with the professional knowledge, creative capabilities, and technological skills necessary to thrive in diverse communication industries — not only within Indonesia, but also on a global stage. The program cultivates a forward-thinking mindset, empowering students to enter the international workforce with confidence and competence.

The four year degree consists of basic and advanced communication courses with 3+1 curriculum. In the basic level, students learn fundamental knowledge and skills related to communication and media industries. Subsequently for the advanced level, students have opportunities to choose a specialization in Public Relations, Journalism, or Entertainment Communication where they learn and practice the skills directly from industry specialists. Essentially, the curriculum offers students with 3 years of on-campus learning and 1 year of off-campus enrichment program in which the students have options to explore ‘real world’ experience. The options include study abroad, internship, community development, research and entrepreneurship. With this curriculum, students are exposed to a wide range of insights and expertise in the field of communication to produce works which can serve as their portfolios for their future career.

Catalog 2025/ B2029 (PDF);