Creative Digital Communication

Program Objective

The objectives of the program are:

1. Equip students with a strong understanding of communication theories and models and train them to apply these in creating effective and creative digital strategies for real-world problems.
2. Develop students’ leadership and teamwork skills to manage diverse teams in delivering digital communication projects, while promoting ethical behaviour, cultural awareness, and social responsibility.
3. Train students to effectively use digital tools and technology to produce creative and impactful communication materials efficiently.