Creative Digital Communication

Prospective Career of the Graduates

The curriculum is designed to develop students into digitally fluent communicators by combining interdisciplinary theory, hands-on application, and future-focused technologies. From foundational knowledge in digital storytelling and audience analysis to advanced skillsets in data analytics, AI tools, and media research, students experience a dynamic learning journey. Throughout the program, they engage in collaborative projects, practical assignments, and simulated industry scenarios that reflect the rapidly changing demands of the communication landscape. This approach ensures that graduates are not only adept in multimedia production and strategic communication but are also critical thinkers capable of navigating complex digital ecosystems.

Career pathways for graduates span a wide range of roles in the digital media and communication industries. Those specializing in Strategic Communication are prepared for careers such as digital PR specialists, brand strategists, corporate communication officers, crisis response consultants, and stakeholder engagement managers. Students in the Entertainment Communication stream are equipped to work as multimedia storytellers, event managers, lifestyle content creators, visual designers, and digital publication editors. With key competencies in visual storytelling, audience targeting, brand activation, and digital innovation, graduates are primed to contribute to organizations seeking forward-thinking, tech-savvy communicators.

Graduates of the Creative Digital Communication program stand out for their adaptability, global outlook, and innovation-driven mindset. Many go on to work in digital agencies, multinational corporations, media outlets, tech startups, and purpose-driven organizations. BINUS UNIVERSITY INTERNATIONAL supports students’ career readiness through access to mentoring programs, industry talks, digital portfolio development, and job placement services via BINUS Career. With advanced technological skills, creative versatility, and strategic insight, alumni are empowered to excel in national and international settings as leaders in the evolving world of digital communication. This support service can be accessed from www.binuscareer.com.

Awards/Degree

• Sarjana Ilmu Komunikasi (S.I.kom. – Bachelor of Communication)

 Major and Stream

Title: S.I.kom.(Sarjana Ilmu Komunikasi)

Stream: Strategic Communication (Single Degree)

The Strategic Communication stream equips students with the skills to design, lead, and evaluate effective communication strategies in a digitally connected world. This stream focuses on corporate and organizational communication, public relations, brand activation, audience analysis, and crisis management. Students will develop a strong foundation in digital PR, stakeholder engagement, and media strategy while mastering AI-enhanced tools. Through project-based learning, they gain practical experience in crafting persuasive messages, managing reputations, and leading strategic campaigns in both corporate and public contexts.

Stream: Entertainment Communication (Single Degree)

The Entertainment Communication stream prepares students to create, manage, and promote digital content within the creative industries. With a focus on visual narratives, content production, event planning, and lifestyle and entertainment publications, students gain expertise in shaping experiences and storytelling across media platforms. This stream emphasizes innovation in the creative economy by integrating design thinking, user engagement, and digital publishing tools. Students will explore and build portfolios of compelling multimedia work and engage in collaborative projects that simulate real-world communication challenges in areas such as fashion, sports, gaming, and digital events.

Teaching, Learning, and Assessment Strategies

The teaching and learning process in the Creative Digital Communication program is conducted in small-class settings, allowing students to benefit from a personalized and interactive learning environment led by internationally experienced lecturers. Learning is centered on project-based and experiential approaches, enabling students to engage directly in real-world communication challenges across diverse media platforms. Students will explore communication theories while applying them through lectures,  workshops, collaborative projects, and coaching clinics.

Students are introduced early to foundational digital competencies through the course Foundations of Artificial Intelligence and later engage in AI-embedded courses that apply machine learning, data visualization, and predictive analytics to communication problems. Courses such as digital content production, text mining, audience analysis, and UI/UX design are strategically developed to blend creative storytelling with advanced information technologies, ensuring students acquire both conceptual insight and technical fluency.

Assessment strategies include both formative and summative evaluations, with a strong emphasis on authentic assessment methods such as project submissions, digital portfolios, campaign prototypes, and multimedia presentations. Peer review, assessment from industry practitioners, and AI-assisted evaluation tools. Feedback is delivered through multiple channels — in-class discussions, annotated rubrics, digital platforms, and personalized feedback forms — all designed to support student reflection and continuous improvement.

Learning is further enhanced through modern facilities, including a multimedia auditorium, creative classroom, and an analytic lab. With strong support from entrepreneurial and research divisions, students also benefit from mentorship opportunities with industry experts, allowing them to deepen their expertise in specialized fields such as entertainment communication, digital strategy, and media innovation.

Study Completion Requirements

Prior to graduation, students are expected to complete some supporting graduate requirements including Student Activity Transcript (SAT) points, social hours, and international experience, on top of  passing the academic courses. Students are also required to write a thesis report submitted for the final year project. In the implementation, Binus facilitates the students with a wide range of opportunities to meet all the requirements.