Digital Business Innovation

Introduction

The Digital Business Innovation Program is rigorously designed to cultivate an emerging cadre of business leaders by integrating an extensive understanding of information systems with sophisticated commercial acumen. This comprehensive approach endows students with the essential competencies and confidence requisite for thriving within the evolving digital economy. The curriculum is meticulously structured to empower students to assume the role of technology-driven entrepreneurs, facilitating the acquisition of the advanced proficiency and expertise necessary to conceptualize and develop technology-based ventures from inception.

Throughout the duration of the program, students attain an in-depth comprehension of both information systems and foundational business principles, thereby enabling them to strategically reconcile technological capabilities with commercial objectives. In addition, students refine their analytical and design skills, with specialized courses such as Digital Business Analytics and Digital Marketing Strategy providing the methodological frameworks required to execute data-driven decision-making and effectively target market segments. Furthermore, students receive instruction in the development of comprehensive business plans, an indispensable element in the successful establishment and expansion of digital enterprises.

Upon successful completion of the program, graduates are distinguished not solely as experts in technology or business disciplines but as pioneering digital innovators, fully equipped to initiate and steer the next generation of successful digital enterprises.

Catalog 2025/ B2029 (PDF)