Digital Business Innovation
Introduction
The Digital Business Innovation program under BINUS Business School Undergraduate Program is designed to meet the evolving needs of creativity and entrepreneurship in the digital era, with a strong emphasis on digital technology and artificial intelligence (AI). Since its AACSB accreditation in 2020, the program has maintained a strong commitment to high-quality teaching and learning processes, aligning closely with the outcomes desired by stakeholders.
Graduates of this program will earn a Bachelor of Business and Bachelor of Computer, with a focus on driving innovation in digital industries and creating businesses rooted in creativity, technology, and AI. The program delves into the intersection of leadership, digital innovation, and entrepreneurship, particularly in the context of emerging digital technologies and AI. Students will be equipped with practical skills, a creative mindset, and entrepreneurial knowledge essential for developing groundbreaking business ideas in the rapidly evolving technological landscape. The program aims to foster sustainable and ethical business growth while actively contributing to society, preparing graduates to navigate and lead in a world increasingly shaped by digital technology and AI.
Experiential Learning Techniques and Innovation Practices, such as the Digital Business Living Laboratory, Practical Market Testing and Commercialization, Investor Pitch, Mentoring, Coaching, Counselling, and Facilitating Programs, are integral to gaining practical knowledge, skills, and attitudes in digital technology innovation, commercialization, and innovative venture creation. These hands-on approaches immerse students in real-world digital business environments, enabling them to develop and commercialize technology-driven solutions while honing their entrepreneurial acumen in the digital economy.
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