Digital Business Management

Introduction

The Digital Business Management Program from Business Management BINUS Online Undergraduate Program provides students with the highest standard of business management education with a focus on the utilization of technology to develop business solutions. The Digital Business Management Program is meticulously designed to equip students with the knowledge, skills, and tools necessary to thrive in today’s fast-paced and ever-evolving digital landscape.

The Digital Business Management Program is designed to prepare the students to be ready to become proficient leaders who can navigate and leverage the intricacies of digital business. To support this objective, the Digital Business Management Program places a strong emphasis on developing critical thinking, problem-solving, and leadership skills. The Digital Business Management Program offers students a wide variety of academic career and leadership programs including collaborative projects, internships, industry partnerships, study abroad, and research activities, providing them with invaluable experience and a robust professional network, as well as applied research theses with real digital business management-related problems. Students will engage in guest lectures, international experience, industrial sharing sessions from various industry practitioners and professionals, involvement in student organizations, and community service.

The program offers a comprehensive curriculum that blends core business principles with cutting-edge digital technologies. A bachelor’s degree in Digital Business Management Program enables students to achieve foundation knowledge and develop their analytical skills in Design Thinking in Business, Strategic Management, Retail and Merchandising, and Project Management. By integrating theoretical knowledge with practical applications, the program ensures that graduates are well-prepared to meet the challenges and seize the opportunities presented by the digital economy. The curriculum in the Business Management Study Program equipped students to become future-ready business leaders who can harness the power of digital technologies to drive growth and innovation by embedding the application of Artificial Intelligence as well as has been benchmarked to renowned universities around the world. This curriculum is then combined with the Indonesian National Curriculum and core values developed by BINUS.

Catalog 2024/ B2028 (PDF)