Global Business Marketing

Course Structure for Binusian 2028

Sem	Code	Course Name	SCU	Total
1	CHAR6013005	Character Building: Pancasila	2	20
	ECON6099005	Business Economics – (AOL & AIE)	4
	ISYS6181005	Management Information Systems for Leader	4
	MATH6176005	Business Mathematics	2
	MKTG6318005	Marketing Management^1&2 – (AOL)	4
	MGMT6011005	Introduction to Management and Business¹ – (AOL)	4
	Foreign Language Courses		0
2	CHAR6014005	Character Building: Kewarganegaraan	2	20
	ACCT6351005	Accounting for Business	4
	MGMT6012005	Human Resources Management – (AOL & AIE)	4
	STAT6206005	Business Statistics I	2
	MKTG6297005	Consumer Behaviour^1&2	2
	COSC6011005	Foundations of Artificial Intelligence	2
	MGMT6297005	Operations Management²	4
	Foreign Language Courses		0
3	BUSS6066005	Business Ethics² – (AOL)	2	20
	LANG6027005	Indonesian	2
	MKTG6271005	Product & Brand Strategy^1&2	2
	MKTG6295005	Digital Marketing (360 Degree Media Planning)^1&2 – (AIE)	4
	STAT6207005	Business Statistics II – (AOL)	2/2
	FINC6001005	Financial Management	4
	MKTG6320005	Pricing Strategy	2
	Foreign Language Courses		0
4	CHAR6015005	Character Building: Agama	2	20
	BUSS6171005	Business Sustainability² – (AOL)	4
	ENTR6510005	Entrepreneurship: Prototyping	2
	MKTG6321005	Marketing Data Analytics – (AOL & AIE)	4
	MKTG6322005	Sales and Customer Relationship Management – (AIE)	4
	MKTG6237005	Global Strategic Marketing: Asia Pacific Perspective^1&2	4
	Foreign Language Courses		0
5	ENTR6511005	Entrepreneurship: Market Validation	2	20
	MKTG6631005	Marketing Research	3/1
	MKTG6270005	Retail and Omni Channel^1&2	2
	MKTG6323005	Advanced Topic in Marketing	2
	Minor Program		10
	Free Electives		10
6	Enrichment Program I		20	20
7	Enrichment Program II		20	20
8	MGMT6405005	Pre-Thesis	2	6
	MGMT6411005	Thesis	4
	MGMT6040005	Thesis	6
TOTAL CREDIT 146 SCU

1) This course is delivered in English
2) Global Learning System course

-) AOL – Assurance of Learning Process System
-) AIE – Artificial Intelligence Embedded Course

Minor or Free Electives:
-) For 5^th Semester: Students are required to choose Minor or Free Electives, For Free Electives, students are required to choose from the list of Free Electives in Appendix.

Foreign Language Courses:
Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the details. Students must pass with a minimum Grade of C.

Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6^thand/or 7^th semester by the students who meet the requirements from the Study Program/Program

Enrichment Program I (6^th Semester) & Enrichment Program II (7^th Semester):
-) Student will take one of enrichment program tracks (off campus).

Enrichment Track Scheme

Track	Semester 6							Semester 7
Track	IN	RS	EN	CD	SA	IS	etc	IN	RS	EN	CD	SA	IS	FS	etc
1	V							V
2	V								V
3	V										V
4	V											V
5	V												V
6	V													V
7		V						V
8		V							V
9		V									V
10		V										V
11		V											V
12		V												V
13			V							V
14			V											V
15				V				V
16				V					V
17				V							V
18				V								V
19				V									V
20				V										V
21					V			V
22					V				V
23					V						V
24					V							V
25					V								V
26					V									V
27						V		V
28						V			V
29						V					V
30						V						V
31						V								V

Notes:

IN : Certified Internship
RS : Certified Research
EN          : Certified Entrepreneurship
CD          : Certified Community Development
SA           : Certified Study Abroad
IS : Certified Specific Independent Study
FS           : Further Study
etc           : Study Program Special Purposes

Notes:
Student will take one of enrichment program tracks

Global Business Marketing

Course Structure for Binusian 2028

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