People Innovation Excellence

Global Business Marketing

Course Structure for Binusian 2025

Sem Code Course Name SCU Total
1 MGMT6011005 Introduction to Management and Business* – (AOL) 4 20
ECON6099005 Business Economics 4
ISYS6181005 Management Information Systems for Leader 4
MATH6176005 Business Mathematics 2
MKTG8005005 Marketing Management* – (AOL) 4
English University Courses I
ENGL6128005 English in Focus 2
ENGL6130005 English for Business Presentation 2
2 CHAR6013005 Character Building: Pancasila 2 20
COMM8006005 Business Communication** – (AOL) 2
ACCT6351005 Accounting for Business 4
MGMT6012005 Human Resources Management – (AOL) 4
MKTG6297005 Consumer Behaviour*&** 2
LAWS6159005 Legal Aspects in Business 2
LANG6027005 Indonesian 2
English University Courses II
ENGL6129005 English Savvy 2
ENGL6131005 English for Written Business Communication 2
3 CHAR6014005 Character Building: Kewarganegaraan 2 20
STAT8067005 Business Statistics I 2
MGMT6358005 Managing Business Information 2/2
MGMT6297005 Operations Management** 4
ENTR6509005 Entrepreneurship: Ideation 2
BUSS6066005 Business Ethics 2
MKTG6294005 Branding & Omnichannel Retailing*&** 4
4 CHAR6015005 Character Building: Agama 2 20
BUSS6171005 Business Sustainability 4
RSCH6026005 Research Methodology** 4
STAT8068005 Business Statistics II – (AOL) 2/2
MKTG6295005 Digital Marketing (360 Degree Media Planning)*&** 4
ENTR6510005 Entrepreneurship: Prototyping 2
5 FINC6001005 Financial Management 4 20
MGMT6357005 Multinational Corporation Management 4
MKTG6272005 Marketing Research** 2/2
MKTG6021005 Customer Relationship Management*&** 2
ENTR6511005 Entrepreneurship: Market Validation 2
Free Elective 4
6 Enrichment Program I 20 20
7 Enrichment Program II 20 20
8 MGMT6405005 Pre-Thesis 2 6
MGMT6411005 Thesis 4
MGMT6040005 Thesis 6
Total Credits 146 SCU

 *) This course is delivered in English
**) Global Learning Systems Course

-) (AOL) – Assurance of Learning Process System

English University Courses:
-) For 1st Semester: English University Courses I, students with Binus University English Proficiency Test score less than 500 will take English in Focus, and student with test score greater than or equal to 500 will take English for Business Presentation.
-) For 2nd Semester: English University Courses II, students with Binus University English Proficiency Test score less than 500 will take English Savvy, and students with test score greater than or equal to 500 will take English for Written Business Communication.
-) Students must pass English Savvy with a minimum Grade of C.

Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Study Program/Program

Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):
-) Student will take one of enrichment program tracks (off campus).

Enrichment Track Scheme

Track Semester 6 Semester 7
1 v v
2 v v
3 v v
4 v v
5 v v
6 v v
7 v v
8 v v
9 v v
10 v v
11 v v
12 v v
13 v v
14 v v
15 v v
16 v v
17 v v
18 v v
19 v v
20 v v
21 v v
22 v v
23 v v
24 v v
25 v v
26 v v
27 v v


IN            : Certified Internship
RS          : Certified Research
EN          : Certified Entrepreneurship
CD          : Certified Community Development
SA           : Certified Study Abroad
IS            : Certified Specific Independent Study
FS           : Further Study
etc           : Study Program Special Purposes

Student will take one of enrichment program tracks


Published at : Updated

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