Public Relations

Course Structure for Binusian 2028

Sem	Code	Course Name	SCU	Total
1	CHAR6030018	Character Building: Pancasila	2	20
	COMM6649018	Introduction to Public Relations	2
	COMM6317018	Communication Theories in Public Relations Context	4
	COMM6650018	Image and Reputation Management	4
	COMM6474018	Corporate Relationship Management²	2
	COMM6651018	Professional Communication in Business Setting¹	4
	LANG6117018	Indonesian	2
	Foreign Language Courses
2	CHAR6031018	Character Building: Kewarganegaraan	2	20
	COSC6060018	Foundation of Artificial Intelligence	2
	COMM6679018	Public Speaking and Negotiation¹	4
	COMM6680018	Writing for Public Relations	2/2
	COMM6480018	Consumer Audience Analytics²	4
	COMM6481018	Strategic Planning in Public Relations	4
	Foreign Language Courses
3	CHAR6032004	Character Building: Agama	2	18
	ENTR6520002	Entrepreneurship: Prototyping	2
	COMM6590018	Crisis Management²	2/2
	COMM6482018	Corporate Social Responsibility^1&2	4
	COMM6681018	Research Methods for Communication	4
	COMM6566018	Integrated Marketing Communication¹	2
	Foreign Language Courses
4	ENTR6521002	Entrepreneurship: Market Validation	2	22
	Streaming: Digital Public Relations
	COMM6669018	Creative Advertising	2/2
	COMM6670018	SEM and SEO Management²	4
	COMM6671018	Global Branding Strategy¹	4
	COMM6672018	Digital Platform Strategies & Analytics²	4
	COMM6673018	Event Management¹	2/2
	Stream: Marketing Communication³
	COMM6626019	Business Research and Trend Forecasting	2
	COMM6627019	Business Ethics & Sustainability	2/2
	COMM6628019	Communication Audit	2
	COMM6606019	Multimedia Storytelling	4
	COMM6425019	Event Management	2
	COMM6629019	Understanding Intergenerational Communication	2
	COMM6424019	Media Campaign and Monitoring	2/2
5	Stream: Corporate Communication³			20
	COMM6611019	Society and Digital Culture^1&2	2
	COMM6631019	Public Affair¹	2
	COMM6632019	Writing for Corporate Communication^1&2	2/2
	COMM6541019	Digital Corporate Communication	2/2
	COMM6633019	Corporate Sustainability¹	4
	COMM6607019	Strategic Corporate Communication^1&2	4
	Stream: Brand Communication³
	COMM6634019	Environmental Issues and Brand Activism¹	4
	COMM6611019	Society and Digital Culture^1&2	2
	COMM6636019	Media Planning and Buying¹	2
	COMM6608019	Brand Sustainability Strategy¹	4
	COMM6637019	Brand Activation^1&2	2/2
	COMM6638019	Social Media Planning & Engagement²	2/2
	Multidisciplinary Stream		20
	Minor Program		20
	Free Electives³		20
6	Enrichment Program I		20	20
7	Enrichment Program II		20	20
8	COMM6563018	Pre-Thesis	2	6
	COMM6564018	Thesis	4
	COMM6600018	Thesis	6
Total Credits 146 SCU

¹ This course is delivered in English

²⁾ Global Learning System course

³⁾ Conducted for student mobility program in Jakarta

Streaming/Minor/Free Electives:

*Students are required to choose one of the available stream or multidisciplinary stream or minor or free electives in home or host campus.

**Students can choose to take Minor Program in Malang/Jakarta/Bandung/Semarang.

The list of available multidisciplinary stream, minor, and free electives to choose are outlined in the Appendix.

Foreign Language Courses:

Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the details. Students must pass with a minimum Grade of C.

Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6^thand/or 7^th semester by the students who meet the requirements from the Study Program/Program

Public Relations

Course Structure for Binusian 2028

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