On successful completion of this course, student will be able to: Underline the main topic and the important point of articles and news; Explain the content of the news text ; Use the specific vocabularies on the news texts; Propose the potential showcase business project.
- China’s Rise Trends Study in China (Chapter 1);
- Customer Insight and Market Analysis;
- Business Model Environment;
- New Trends in the Development of Food and Beverage Industry (Chapter 2);
- TV Dating Show Social Responsibilities (Chapter 4);
- Product and Service Development;
- Love and Marriage Inequality (Chapter 8);
- Survey of Chinese Students Consumption (Chapter 9);
- Prototyping Product;
- The Marriage of Celebrity (Chapter 11);
- Final review;
- Foreigners Celebrate the Chinese New Year (Chapter 12).
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