DIGITAL ADVERSTISING (4 SCU)

Learning Outcomes:

The course intended learning outcomes (CILO) indicates what students are expected to be able to do by the end of the course, which may cover specific technical skills and personal qualities pertaining to the course given. The personal qualities may have been reflected in the defined course learning outcomes or attained separately, outside the curriculum.

Topics:

In this course students will be practicing to develop complete package of visual digital communication in wide range of area. It includes construct interactive website that integrated with e commerce and any digital advertising supplemental elements such as social media, digital poster and major multimedia elements (sound and video). In overall the course will be covering entire digital advertisement aspects that commonly applied in the actual industry

Pre-requisite(s): None