People Innovation Excellence

CUSTOMER RELATIONSHIP MANAGEMENT (2 Credits)

Learning Outcomes:

On succesfull completion of this course, student will be able to: Explain CRM theory and development; Apply dayabase which appropriate case; Compile the CRM, impact, sales, and marketing strategy; Combine tools abnd measurement to evaluate CRM strategy.

Topics:

  1. Introduction to Customer Relationship Management;
  2. History and Development of CRM;
  3. Relationship Marketing and Customer Relationship Management;
  4. Organizational and CRM Elemets of a CRM System;
  5. CRM & Data Management;
  6. Technology and Data Platforms;
  7.  Database and Customer Data Development;
  8. Sales Strategy and CRM;
  9.  CRM Technology and Sales;
  10. Marketing Strategy and CRM;
  11. CRM, Marketing Automation, and Communication;
  12. CRM Program Measurement and Tools;
  13.  Privacy, Ethics, and Future of CRM

 


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