Entrepreneurial Marketing (4 Credits)

Learning Outcomes:

Define the concept and strategies of entrepreneurial marketing, Explain concept and the way of sustainability marketing; Analyzing entrepreneurial marketing problem in business; Explain extended entrepreneurial marketing strategies to create sustainable value

Topics:

1. Marketing-Driven Strategy to make Extraordinary Money
2. Generating, Screening, Developing Ideas and Entrepreneurial Pricing
3. Leverage Public Relations
4. Promotion and Viral Marketing to Maximize Sustainable Profitability
5. Advertising to Build Awareness and Reinforce Messaging and Marketing Enabled Sales
6. Sales Management to Add Value
7. Distribution/Chanel Decisions to Solidify Sustainable Competitive Advantage
8. Create an Ecosystem to Maximize Product/Service Lifetime Profitability
9. Entrepreneurial Marketing for Building Teams
10. Marketing for Financing Activities
11. Building Strong Brands and Strong Companies