BUSINESS RESEARCH METHOD (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the concept of research methodology; Identify the steps in the research process; Apply the research methodology.

Topics:

1. Introduction to Research;
2. Scientific Investigation;
3. The Research Process: The Board Problem Area and Defining The Problem Statement;
4. The Research Process: Theoretical Framework and Hypothesis Development;
5. Analysing The Board Problem Area and Theoritical Framework;
6. The Research Process: Elements of Research Design;
7. Measurement of Variables;
8. Data Collection Methods;
9. Sampling;
10. Analyzing The Research Design;
11. Quantitative Data Analysis;
12. Qualitative Data Analysis;
13. The Research Report.