RESEARCH METHOD AND STATISTICS (4 Credits)

Learning outcomes:

On successful completion of this course, student will be able to: Define the meaning all aspects of tourism research and statistics; Explain research approaches (Quantitative, qualitative and mixed method); Design research instruments and using appropriate tools (SPSS); Apply research findings.

Topics:

1. What is research?;
2. Formulating the broad research question;
3. Developing academic reading skills;
4. Technique for effective academic reading;
5. Developing literature review skills;
6. Articulating the research aim;
7. Research philosophies, approaches and strategies;
8. Quantitative versus qualitative research;
9. Developing research instruments;
10. Observation;
11. Data collection techniques;
12. Sampling;
13. Increasing the research credibility;
14. Writing research proposal;
15. Conducting the fieldwork;
16. Analysis of qualitative data;
17. Computer-assisted Data Analysis (SPSS);
18. Coding and entering data for analysis (SPSS);
19. Analysis of quantitative data;
20. Survey analysis;
21. Statistical analysis;
22. Data interpretation;
23. The Case Study in Tourism Research;
24. Other tourism research approach;
25. Writing up the Dissertation/paper;
26. Presenting and discussing research findings.