TRAVEL BEHAVIOUR (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify tourist different travel needs and motivation; Describe internal and external environmental stimuli for travel; Discover the influence of national culture on human behavior for travel; Differentiate variety of tourist travel behavior.
Topics:
- Basic needs of human behavior;
- Factors influencing human needs;
- The concept of tourist behavior;
- The nature of tourist behavior;
- The meaning of tourist behavior;
- Consumer buying behavior;
- The importance of studying tourist behavior;
- Cultural influences on tourist buying behavior.
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