TOURISM INNOVATION AND PRODUCT DEVELOPMENT (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify tourism industry related products; Describe the the complexity of entrepreneurial theory and practice applied to the tourism industry; Explain relationship between creativity and innovation; Discover ideas for tourism product and development.
Topics:
- Understanding the conceptual basis of tourism entrepreneurship;
- Building creative tourism supply;
- Idea generation;
- Creativity and Innovation in Tourism.
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