MARKETING PUBLIC RELATIONS WRITING (2 Credits)
Learning Outcomes:
On successful completion of this Course, students will be able to: Explain various MPR Writing uses and forms; Construct basic MPR releases; Analyze writing needs in MPR context; Compose sophisticated MPR Writing; Propose the potential showcase business project.
Topics:
- PR Goes Digital;
- News Releases, Photo Captions and Media Kits;
- The Pitch: Creating Media Interest;
- Biography and Background & Customer Insight and Market Analysis;
- Speech Writing;
- Multimedia and PowerPoin Presentations & Business Environment;
- Writing for Special Events;
- Financial Writing & Product/ Service Development;
- Publications & Prototyping Product;
- Writing for the Internet;
- Responsive Writing & Design Process;
- Crisis Communications and Official Statements;
- Campaign Writing & Evaluate Product/ Services Prototype.
SOCIAL MEDIA
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