COMMUNICATIONS IN CRISIS (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Evaluate the business model and explain the defined business model; Identify effective communication strategy for organizational crisis; Plan effective communication strategy for organizational crisis; Construct Communication crisis manual book.

Topics:

1. Crisis Management Knowledge and effect;
2. Market segmentation- persona;
3. Ideation;
4. Crisis Management and Crisis Prevention Process;
5. Visual Thinking;
6. Crisis Preparation (1);
7. Crisis Preparation (2);
8. Prototyping The Business;
9. Storytelling;
10. Scenarios in Business;
11. Crisis Recognition;
12. Crisis Response;
13. Postcrisis Concern.