CORPORATE RELATIONSHIP MANAGEMENT AND MEDIA PLANNING IN CPR CONTEXT (2/2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify basic principles of corporate relationship management, media planning and media relations in CPR Context; Demonstrate Stakeholder mapping and media corporate activities; Construct relationship management tools and media monitoring in company activity.

Topics:

1. Basic Principles of Corporate Relationship Management;
2. Developing a Culture of Corporate;
3. The Importance of Stakeholders;
4. Stakeholders Mapping;
5. Gaining Corporate Reputation: Client Perspective;
6. Client Relationship Development;
7. Client Management Model;
8. Monitoring the Engagement;
9. Introduction to Media Relations in CPR Context;
10. Media Campaigns;
11. Media Releases and Media Kits;
12. Media Conferences and Other Media Events;
13. Working with Print, Broadcast, Internet and Social Media.