POLITICAL BRANDING, CULTURE AND POWER OF ORGANIZATION (2/2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the principle and the application of Political Branding, Culture and Power in Organization; Classify the concepts of Political and Communication Branding Strategy; Develop campaign for Political and Communication Branding Strategy.
Topics:
- Introduction of Political Marketing;
- Political Strategy;
- Political Market Research (Quantitative);
- Political Market Research (Qualitative);
- Political Branding 1;
- Political Branding 2;
- Internal Political Marketing;
- Marketing communication of Candidate;
- Relational and Interactive Political Marketing Communication;
- Political Delivery Marketing;
- Political Marketing and Democracy;
- Political Participation;
- Case Study.
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