People Innovation Excellence
 

ADVANCED BUSINESS COMMUNICATION (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: communicate ideas clearly and persuasively by strategic choice of structures, vocabularies, logics, and arguments in various formats of business writings, such as memos, resumes, formal reports and proposals; have knowledge and skills in effective oral communication skills, especially in conducting formal business presentations; enhance communication skills as an individual and a team member; negotiate and support various solutions to complex problems by utilizing relevant research and evidence; have a global outlook with understanding, comfort and competence in interacting with colleagues, customer, business partners, even competitors from different cultural/country backgrounds in today’s global business environment; improve confidence in handling various kinds of conflict situations with critical coping strategies for conflict and negotiations.

Topics:

This course aims at further enhancing communication skills of students for them to succeed in the business world. The course materials are based upon authentic examples of companies currently involved in various aspects of modern business. In order to better prepare students to meet the communication requirements of today’s business world, students will undertake the following: reading and analyzing texts, acquiring and incorporating relevant vocabulary from case texts, developing accuracy and logic in writing, and presenting their research in terms of business development and growth strategies. Specific areas of communication to be covered include interpersonal communication, intercultural communication, conflict management and negotiation, written communication, and oral communication. Teaching and learning tools used to achieve better learning outcomes include class readings, case studies, videos, class discussions, role plays, simulations, presentations, as well as lectures and various assessment tools.

Pre-requisite(s): None


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